Marketing ROI For Marketers
Content marketing is the new buzz surrounding modern marketing. With an increasing number of marketers turning to content marketing, it has been seen as impossible to measure ROI. But, it is becoming more important to measure ROI. Measuring content marketing ROI is one of the top challenges for marketers.
Here are some of the challenges marketers are facing:
- What campaigns are most effective?
- What are competitors doing?
- What content is engaging buyers?
- Where do I have content gaps?
- What optimization opportunities exist?
Captora gives marketers all the data they need to drive ROI. The Captora platform automatically leverages all your content to create targeted data-driven and content-driven campaigns to engage buyers across multiple channels. Based on data and machine learning algorithms, Captora gives marketers insight into campaign performance, competitor activity, and gaps within content strategy. With Captora, marketers can solve their top content marketing challenges facing ROI.
Digital Marketing Acceleration Video