Marketing Metrics Made Simple In Tech

Marketing Metrics Made Simple In Tech- the biggest desire of modern marketing. Marketing has become increasingly content focused and buyers are seemingly more inclined to download various types of content throughout the buying process. Marketers struggle to track and understand the buyer journey and if there is ROI tied to that content. Marketers must understand basic metrics to measure that will justify their marketing efforts.

Five metrics that will demonstrate successes of your marketing campaigns, or in which areas those campaigns have room for improvement

  • Cost Per Lead (CPL)
  • Time on Page
  • Conversion rates
  • Customer Acquisition Costs (CAC)
  • Bounce Rates

Captora's Digital Marketing Acceleration Platform enables companies to assess how buyers search for a solution using long tail keywords. Captora customers can easily create personalized content to their highly targeted audience. This consistently improves conversion rates, lowering the CPL and CAC when potential buyers receive content aligned with their search.

Take a look at our demo video to see Captora wrapped up in 2 minutes!

Digital Marketing Acceleration Video