Marketing Metrics Made Simple

As marketing has become more content focused and as buyers are downloading multiple pieces of content throughout the buying process, tying marketing campaigns back to ROI is becoming increasingly difficult. That is why marketers need to understand simple metrics to measure in order to justify their marketing campaigns.

Here are 5 metrics that will help demonstrate the success of your marketing campaigns, or where your campaigns need improvement

  • Conversion rates
  • Cost Per Lead
  • Time on Page
  • Bounce Rates
  • Customer Acquisition Costs

Captora Digital Marketing Acceleration is enabling companies to know how buyers are searching for their solution with long tail keywords. Captora customers can ensure that they are getting personalized content in front of a highly targeted audience. This dramatically improves conversion rates, cost per lead and customer acquisition costs as these potential buyers are receiving content that is focused on what they are actively searching for.

Digital Marketing Acceleration Video