Marketing Inbound Trends 2015

Marketing Inbound Trends 2015 is a booming topic as the idea of inbound marketing becomes increasingly important! How do you define inbound marketing and why is it of value in today's business world?

Inbound marketing is aimed at having consumers driven to your business through content based on those buyer's search queries. What are they looking for and where are they looking? This can be considered the infrastructure of inbound marketing: tailoring content to a buyer pool so they can ultimately come across your product, engage, and then convert as a qualified lead. There are loads of channels that you can leverage to promote your content. As a marketers, it is important that you assess where the buyers are though. Some methods of content used in inbound marketing today include:

  • social media
  • blog posts
  • webinars
  • eBooks
  • & more!

Today, marketers must keep up with the latest trends in order to be ahead of their competitors. Marketers must develop content that is valuable and relevant. Marketers must use social media as a means for delivering and promoting their content. Marketers must eliminate the "manual labor" involved in seeking and gaining qualified leads. For most companies today, this means implementing some type of marketing automation tool(s). Marketing tools bring together the efforts of both sales and marketing to spearhead pipeline and gain revenue.

To really be ahead in the world of marketing, invest in Captora.

Captora. Voted best digital marketing solution of 2015, our state-of-the-art software exceeds the needs of today's inbound marketing world. Captora is vital to your top-of-the-funnel marketing efforts. By raising brand awareness through custom content, driving leads across channels, and having them convert, your revenue pipeline is sure to explode.

This quick 2 minute video can give you further insight to how Captora is your go-to in today's inbound marketing efforts.

Digital Marketing Acceleration Video