The marketing funnel is a representation of the buyer journey. Let's break it down:
- Bottom of the Funnel - Your known contacts live in the bottom of the funnel. This is where you should be using a CRM to enhance customer relationships and track known prospects.
- Middle of the Funnel - This refers to your marketing automation solution. Marketing automation allows you to monitor leads as they move through the buyer journey through lead nurturing and lead scoring.
- Top of the Funnel - Refers to the tactics you use to get new leads into your marketing funnel.
However, many marketers aren't leveraging top of funnel solutions to help them generate new new leads into their marketing funnel. There is a lot of guesswork around how to reach new buyers. There is also a disconnect between how buyers search and how marketers describe their solution which makes top of funnel lead generation a challenge. But, Captora can help!
Captora Digital Marketing Acceleration is a top of funnel digital marketing platform that is helping companies generate high quality leads to be entered into their marketing funnel. Captora enables marketers to leverage buyer and market intelligence in order to close the content gap and scale marketing campaigns. Find out how Captora helps you accelerate pipeline growth across digital channels and fuels the marketing funnel.
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