Marketing Challenges For Business

Businesses are spending so much time and money trying to increase traffic to their site, yet tend to be unsuccessful in converting visitors. Marketers are trying to find create ways to increase brand awareness and engage buyers to not only go to their website, but convert on the site as well. By filling out a form, downloading a webinar, or clicking on a CTA, it shows that buyers are interested in your product or service. The challenge that marketers are facing is being able to engage buyers to explore further and driving traffic to the site in general.

With so much noise out there, buyers have become receptive to messaging around them. Now, buyers are searching the web for informative resources that can tell them more about a product or service. In order to effectively, reach these buyers marketers must change their strategies from email blasts to creating relevant content that can help educate buyers. By creating content that is valuable, marketers will be able to drive traffic to their website and increase conversions. However, marketers are spending so much time producing content based on guesswork and end up seeing no traffic or conversions.

Captora helps solve these challenges for businesses. Captora has patent technology thatl everages your content ecosystem, to automatically create targeted data-driven campaigns that allow marketers to create rich content that will drive conversions. By optimizing and expanding top-of-funnel marketing, Captora assists marketers in reaching thousands of new buyers who have not heard of them. With Captora marketers do not have to guess which content to create. Now, marketers can generate leads, increase conversions, and drive traffic for their business thus ensuring growth. With Captora, marketing challenges are no longer a pain for businesses.

Digital Marketing Acceleration Video