Marketing Automation Marketing

In the last decade, marketing automation has been a standard for mid-funnel nurturing programs for companies of all sizes. Marketing automation solutions such as Marketo and Salesforce are valuable in helping marketers nurture leads within one’s database. However marketers are under pressure to grow pipeline while keeping cost per lead down. Marketing automation systems don’t help marketers reach potential buyers who are not aware of your brand. By capturing new buyers, marketers can significantly contribute to pipeline.

Reaching new buyers can be a complex process. Without the right strategy in place, marketers have no way to be able to increase their brand awareness. One effective way to engage and capture new buyers each month is by producing relevant content. When buyers land on your page, they want informative content that tells them how your company can help solve their problem. Creating dozens of content a month can be a time consuming process, but if marketers know what content to create, what campaigns to prioritize, and how to capture new buyers they will see significant results. By expanding the top-of-funnel marketing, marketers can make the most of their investments in Marketing Automation and CRM.

Captora knows the significance of capturing buyers who don’t know your brand and focuses on top-of-funnel to ensure your campaigns are reaching thousands of new buyers each month. With Captora’s patent technology, marketers can discover, engage, and convert new buyers by automatically and intelligently creating multi-channel content and data-driven campaigns. Take the guesswork out of content marketing, and focus on data-driven content. With Captora marketers can:

  • Reduce cost per lead
  • Generate leads with less effort
  • Increase conversion rates

Marketing automation is great, but expanding marketing automation by focusing on capturing new buyers will help you achieve the results you need.

Digital Marketing Acceleration Video