Marketing Automation And Lead Scoring

Marketing automation software can help your business scale, generate leads, nurture those leads, and send the hottest leads to sales. Lead scoring, a methodology in which leads are ranked based on implicit (behavioral) and explicit (demographic) scores, can help you send only the most qualified leads to sales.

Take a look at some examples of what you might want to score:

Explicit Scoring:

  • Title
  • Industry
  • Location
  • Role
  • Budget

Implicit Scoring:

  • Downloaded content
  • Webpages visited
  • Time spent on page
  • Webinars attended
  • Emails clicked

You can even implement negative scoring roles if say, someone visits your careers page. Make sure you meet with your sales team to discuss what the definition of a "hot" lead is and what scores you should assign various actions. But, how do you generate more leads to allow them to enter your marketing automation system?

Integrate Captora with your marketing automation tool to help find and capture new buyers. With Captora you can identify content gaps and opportunities. Download our ebook to learn about getting the most out of our marketing automation solution.

Digital Marketing Acceleration Video