Marketing Analytics Vs Analysis
In Inbound Marketing 1.0 marketers had to targets prospects with varying levels of product or brand awareness. This strategy could only attract prospects with the semantics of related market segments. Marketers were not able to understand whether or not the prospect has product awareness or purchase intentions thereby resulting in less traffic to the website.
In Inbound Marketing 2.0, marketers can now reach more customers faster. The organic and paid search techniques has improved drastically via machine learning and big data analytics. The search improvements will enable micro-segments that allow hyper-targeting. . The ability to scale hyper-targeting will be far beyond anything we can to do today. Your campaign design can now unearth micro-sized opportunities!
Captora's marketing analytics enable you to speed up your online marketing efforts. The lead acceleration solution can offer real time data that can help you unlock the ROI of your marketing efforts. Learn more on marketing analytics vs analytics.
Digital Marketing Acceleration Video