Market Research Vs Keyword Research

In the process of which keywords should influence your content marketing strategy, you've probably noticed that what is relevant to the market at large is not necessarily applicable to your product. While incorporating more high-level verbiage in your messaging will keep you on par with the competition, being able to tailor your messaging specifically to your audience will improve pipeline growth. It's a case of looking at the market research returns versus keyword research.

Captora Top of Funnel Marketing solution can help you do just that by identifying the keywords you may be missing. Knowing which keywords your audience uses most will help you:

  • Create more relevant messaging
  • Improve SEO rankings
  • Drive more leads into the pipeline

Watch the demo video to learn more!

Digital Marketing Acceleration Video