Managing Content Marketing

Content marketers have a lot on their plate as they try to stay ahead of their competition, and managing content marketing is one of the most difficult parts of the job. In order to be effective, content marketing must be managed as a strategic process which supports various techniques like SEO, PPC, and social media marketing.

With so many different approaches to content marketing, it is extremely important that you are able to quickly identify the opportunities to leverage existing content in order to scale and optimize your marketing campaigns. The Captora Digital Marketing Acceleration Platform can help you manage your content marketing strategies in the following ways:

  • Uncover real-time content opportunities and gaps when compared to your competition
  • Optimize marketing campaigns across organic, paid, and social channels
  • Customize existing content to target segmented markets in order to optimize conversion rates

Captora helps you quickly get on top of your content marketing strategy so you can get back to engaging your buyers before they go to your competitors.

Learn more about managing content marketing by downloading the Content Growth eBook from Captora!

Download the Content Growth eBook