List Of Marketing Metrics
On average "14 pieces of content are downloaded throughout the B2B buyer journey." (DemandGenReport) In a digital marketing landscape that is reliant on content, tying ROI back to marketing efforts can be difficult. In order to prove ROI and demonstrate success, marketers need to have a list of top metrics to measure. Here are a couple to get you started.
- Website and blog page views
- Average time on your website
- Landing page conversion rates
- Social media engagement - followers, shares, likes, retweets, etc.
- Blog shares
Captora is helping companies scale and optimize digital marketing campaigns in order to grow pipeline faster. By leveraging buyer and competitive intelligence to get the right assets in front of a target audience, Captora customers are able increase engagement and conversion rates. Marketo was able to generate 45% growth in leads in just one quarter!
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