Lead Generation For Small Business

Lead generation is important, particularly if you are a small business trying to grow. The more leads you are able to attract, the more likely it is that you can close a few deals. But lead generation is hard for small businesses, mostly because they simply don't have the budget.

Here are some budget-friendly tips to help you jump-start your lead generation programs:

  1. Content marketing is a perfect way to gain brand awareness and buzz on a budget--plus, content should be evergreen, so you should get a bigger bang for your buck. Create one ebook and slice and dice it into supplemental content for an even further reach.
  2. Social media is your best friend. Social media is a place that you can get your message out to the world for free (or with a small budget for paid promotions if you have some). Leverage Facebook, LinkedIn, Twitter, and Instagram for maximum exposure.
  3. Make sure you have a blog. Your company blog is a quick and easy way to show thought leadership and expand your brand awareness. To start, try blogging 2-3 times per week. Just remember, your blogs shouldn't always be promotional. You want them to be helpful and educational.
  4. Leverage a software solution like Captora to help you generate more leads at scale and help you create and optimize your content marketing strategy.

Download our ebook to learn about generating more leads with less budget.

Digital Marketing Acceleration Video