Lead Generation Definition

In marketing, lead generation is the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. In other words, leads are the bread and butter of every marketing department. Having a strong lead gen pipeline strategy should be top of mind for your team. But, how do you get started?

Captora is a Top of Funnel marketing solution that helps increase lead gen by finding new audiences for you to tap into. Here's how it works:

  • See. Find new opportunities for driving marketing strategy and conversions with content suggestions
  • Do. Use this data to launch optimized campaigns that generate maximum conversions
  • Win. The better targeted your content, the more leads you generate, and drive into the marketing pipeline

Watch the demo video to learn more!

Digital Marketing Acceleration Video