Lead Generation Conversion Rates

Lead generation can help you convert leads to customers faster, particularly if you are nurturing and driving your leads through your sales funnel. But what channels work best and have the highest lead generation conversion rates? Of course this depends on your unique business case, but there are some proven lead generation tactics that work well.

According to a recent survey by Ibyphone, here are the top channels with the highest potential for sales revenue conversion:

  • In-person visits and events
  • Inbound calls
  • PPC clicks and website visits
  • Email marketing
  • Social media
  • Content downloads
  • Webinars

And then what about sourcing high value leads? According to the same survey, these were the top channels producing leads:

  • Email marketing
  • Social media
  • Events
  • Direct mail
  • Online ads
  • Public relations
  • Webinars
  • Print ads
  • Mobile ads
  • Content syndication

Want to learn more about how to generate more high quality leads for your business? Captora can help you create more content and optimize your marketing campaigns for lead generation. Download our ebook to help you create a content strategy that generates leads and increases your conversions.

Digital Marketing Acceleration Video