Lead Generation Campaigns
Lead generation is important for a business, which is why today's digital marketer is hyper focussed on it. With so many different channels for a marketer to use, the challenge becomes deciding on where to start. The more leads you attract, the more effective you look as a digital marketer. With more leads, comes more revenue, but that doesn't necessarily translate to increased budget, which is a challenge many marketers face today: do more with the same, or less!
Here are some budget-friendly ways to help you get your lead generation programs off the ground:
- Content marketing is a great way to gain brand awareness on a budget--plus, the content should be evergreen, which means you should get more bang for your buck. Write one ebook and parcel it into supplemental content for even more reach.
- Social media can be your best friend. Social media is a channel that you can get your content out to the world at almost no cost (or a small budget for paid promotions). Leverage Facebook, LinkedIn, Twitter, and Instagram for total exposure.
- Always have a blog. Your blog is a quick and easy method to displaying thought leadership and expand your brand awareness. Begin by blogging 2-3 times per week. You do need to remember, your blogs should not always be promotional. You want them to have helpful and educational content as well.
- Leverage a technology solution like Captora to assist you in generating more leads at scale and help you to create and optimize your content marketing strategy.
Check out our 2-minute demo to learn how Captora can start helping you today!
Digital Marketing Acceleration Video