Keyword Research Tips For SaaS Businesses

Whether you've been working on improving your keyword strategy for a few days, or a few months, you've probably learned that it is a never-ending cycle. Discovering new keywords and including them in your messaging and outreach is an ongoing process. The nature of the SaaS industry is already fast-paced. You need to move quickly to stay one step ahead of your competition and your prospects. The general process for keyword research is thus:

  1. Create a seed list of starting terms
  2. Expand your list using keyword research tools
  3. Refine your list with competitive research

Captora is here to make this list even shorter. We take the guesswork out of your Top of Funnel strategy and give you the power to:

  • Identify the best content and conversion opportunities
  • Build, launch, and optimize campaign portfolios at scale
  • Report success, measure ROI and drive growth across the funnel

Watch this video and in just a couple minutes you'll see how we do it!

Digital Marketing Acceleration Video