Integrated Marketing Vs Traditional Marketing
Traditionally, your sales team would be the first contact that your buyers have with your brand. The sales team tries persuading buyers that your product or service is the best, but this often comes off as a hard sell. With more and more buyers on the web, marketers are now the first in contact with prospective buyers. In modern marketing, strategies that focus on building brand credibility and nurturing relationships with loyal customers are the most successful. In order to do this across all of the digital channels available, marketers must ensure that their brand information is consistent and unified no matter what the method of advertising. Coordinating these messages increases brand impact and ultimately leads to clarity of content.
However, this can lead to unwieldy strategies when marketers are not able to take advantage of multiple channel growth and accurately synthesize the information about their brand. Consistently producing content that accurately meets the needs of buyers, as well as ensuring that this content remains integrated across multiple channels, means that marketers turn to tools meant to diagnose the effectiveness of their content. Many services and technologies offer diagnostic capabilities such as A/B testing, but without the ability to leverage content, this often leads to marketers exhausting their efforts.
With Captora, marketers can instantly understand how effective their content-driven campaigns are, and ensure that they aren't wasting any effort on guesswork. Captora's data-driven technology leverages existing content and delivers new content-rich campaigns across multiple channels, solidifying brand information and impact. When marketers can rely on Captora's automatic results to consistently create great content, the pressure to clarify brand information is relieved. Forget the traditional methods of marketing and focus on integrated marketing to get the results you need.
Digital Marketing Acceleration Video