Definition Of Integrated Marketing

Marketers realize that brand information must be consistent and rooted in quality content when placed across multiple channels, and this is the definition of integrated marketing. Buyers will find credibility with your brand when content has agreement and marketers are able to reduce noise, whether content is placed in paid search or organic, email, or social media channels. High-quality lead conversion increases and marketers see growth in pipeline when marketing strategy is integrated.

However, the best strategies for integrated marketing will not work if marketers cannot determine the right message to communicate about their brand. Guesswork only goes so far, and marketers need access to accurate data that shows them which content is most relevant and engaging to buyers. It becomes nearly impossible for marketers to determine the most effective channels to reach buyers if they are not focusing on measurable results.

To help marketers integrate brand information and produce content that drives conversions, Captora gives marketers insightful data into content that works, and identifies gaps in existing content. Our advanced technology uses algorithms to deliver new campaigns across multiple channels, ensuring that the content remains consistent and quality throughout. With Captora, marketers have access to the right tools and data to have a successful integrated marketing strategy.

Digital Marketing Acceleration Video