Inbound Marketing Statistics

By now, you have heard many times that the buying process has changed. You also know that content is king, and that buyers are doing their own research online. While outbound marketing is still used, many marketers are focusing a lot of their efforts on inbound marketing. Inbound marketing is all about creating engaging, relevant, and valuable content to attract and engage potential buyers. Here are 10 statistics to show you the importance of inbound marketing.

  1. Inbound marketing costs 62 percent less per lead than traditional outbound marketing (Mashable)
  2. 32% of brands decrease spending on outbound to spend more on content marketing (Inbound Marketing Agents)
  3. Avg. cost to generate a lead by inbound marketing ($143) is 1/2 the avg. for outbound ($373) (Econsultancy)
  4. Brands relying on inbound marketing save over $14 for every new customer acquired (Hubspot)
  5. 2x as many respondents cited inbound (45%) as their primary source of leads vs outbound (22%) (Hubspot)
  6. Marketers allocate 34% of budget to #inbound tactics–11% more than they dedicate to outbound (CMO)
  7. Email marketing has 2x higher ROI than cold calling, networking or tradeshows (MarketingSherpa)
  8. 84% inbound vs 9% outbound marketers cite organic TOFU sources (social, blogs, SEO) as important (Hubspot)
  9. Nearly 60 percent of marketers have adopted inbound marketing strategies, and more than 80 percent of those executing inbound marketing have integrated it into broader company goals. (CMO)
  10. B2B buyers are 57 to 70 percent through their buying research before first contacting the seller. (CMO)
With more and more marketers utilizing inbound marketing, the space is getting crowded. Your buyers are on the web doing their own research, but many times don't know of your brand. In order to be successful in content marketing, you need to ensure that you are being found. With so much noise on the web, marketers are finding it hard to find and capture new buyers. Download our ebook to learn how to create content that fuels growth. Take your inbound markeitng to the next level.

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