Inbound Marketing Definition
Inbound marketing activities bring visitors in, rather than marketers having to go out to get prospects' attention. Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting content. It's a science and an art, and achieving the right mix can be a constant struggle for the modern marketer.
Captora helps marketers struggling to improve their top-of-funnel strategy by allowing them to target and launch high-performing campaigns at scale and intelligently optimize campaign portfolios across search, advertising, and social channels. It's creating a bridge between companies and a broader network of prospects, improving the effectiveness of inbound marketing efforts.
Watch the demo video to see how it all comes together!
Digital Marketing Acceleration Video