Importance Of Content Strategy
According to CMI, 73% of B2B marketers have plans to produce more content this year. As modern marketers are amidst a buyer revolution - an era where consumers are self-educating, self-reliant and are utilizing search to navigate themselves through the buyer journey - content is becoming increasingly important. These three statistics will illustrate the importance of implementing a content strategy.
- 61% - of online consumers reported that they are more likely to purchase from companies that are producing custom content. Interactive content that is audience-centric has more of a chance of attracting, engaging and converting potential buyers. (CMI)
- 50% - of online consumer time is spent engaging with content. With more brands committed to content marketing and consumers spending more than half of their time online engaging with content, it is imperative to have a well documented and transparent content strategy in place. (CMI)
- 62%- content marketing generates 3 times as many leads than traditional marketing and costs 62% less. Providing your audience with engaging content and specific CTA's that match where they are in the buyer journey will enable you to not only drive more traffic but also increase conversion rates.(DemandMetric)
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