Importance Of Content Marketing
Content marketing works. To prove it, 70% of B2B marketers are creating more content than they did one year ago. Why? Because they know the importance of content marketing. So why should you invest in content marketing?
- Buying process has changed and buyers are expecting to get educated
- Hard sell does not work
- Buyers are receptive to the noise, so marketers need to get passed the clutter
- Content marketing creates relationships
- Boosts interaction
- Builds the brand
Are you ready to get started with content marketing? There are so many different types of content marketing out there. But, the challenge is getting the right content to the right people at the right time, so your efforts are not wasted. Captora can help you scale up your content marketing efforts for lead generation. To learn more about content marketing download our ebook.
Download the Content Growth eBook