How To Measure Marketing ROI
A lot of marketers face the conundrum of how to measure marketing ROI. Content marketing is the constant buzz in today's marketing era. While there is an overwhelming amount of content floating about, it is often hard to isolate your campaigns and content to quantify ROI. There seems to be a correlating and accelerating need for ROI as the amount of content increases . Measuring content marketing ROI is a top challenge but equally, a top priority.
Below is a list of challenges marketers face:
- Which campaigns are most effective?
- What are your competitors doing?
- Which content is engaging buyers?
- Where are content gaps?
- What optimization opportunities exist?
Captora provides marketers with all the data they need in order to drive ROI. The Captora platform automatically uses your existing content to develop hyper-targeted data-driven AND content-driven campaigns designed to engage buyers across various channels. Using machine algorithms and data learning, Captora provides insight into campaign performance, your competitor activity, and content gaps. With Captora, marketers are able to jump the hurdles involved in content marketing and gain the ROI they want with metrics to prove it.
Take a look at our 2 minute demo vid!
Digital Marketing Acceleration Video