How To Improve Your Website Conversion Rate
Driving traffic to your website is an important part of your marketing strategy, but it is not everything. The challenge is converting visitors into leads. So how can marketers ensure they are improving their website conversion rates? Here are the top three ways to make sure your visitors aren't bouncing off and are converting.
- Have a clear Call-to-Action (CTA)- The key is to ensure your CTA tells your visitor what they should do and what they will get from doing that action. Be clear and concise! Examples of CTAs can be anything from contact us to download a content asset.
- Be concise- Make sure your forms aren't too long,, include 5-6 fields that you need. Also, it's critical to ensure that your content is not only concise, but relevant and valuable to entice your visitor to fill out the form.
- Test/Optimize- You can utilize a tool like Optimizely or you can do you own A/B testing. Test your headlines, CTAs (button, placement, text), offer, content, etc.
Digital Marketing Acceleration Video