How To Generate Leads With Social Media
The key to keep in mind when sharing content on social media is that you want to be audience-centric to build a following rather than being overly self promotional and sending people away. A general rule is the 4-1-1 rule. This means that for every piece of self-promotional content you share you should post 4 pieces of content (from other companies) and 1 retweet of valuable, educational and related piece of content. This will help place you in the category of thought leadership. This is important as online consumers are actively searching for solutions, not brands. ,Due to the fact that "79% of Twitter users (companies included) are more likely to recommend brands they follow" (ContentPlus), you want to ensure that you are maximizing the reach of your content.
Utilize the features on all of your social media platforms. Here are some features you should be capitalizing on;
- Boosted Facebook Posts
- Promoted Tweets
- Linkedin Ads
- Profile Real Estate - description including home website, having ebooks, webinars, etc gated by CTA's. Providing a consistent look and feel across all social media channels.
- Social Media Management Platforms
For that piece of self promotional content, you want to ensure that the landing page you are promoting is optimized for lead generation. This means having separate landing pages, rather than a home page or resources, based on a particular keywords that are trending in your industry. Furthermore, these landing pages should have specific forms to capture important registration information.
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