How To Generate Leads For Sales

As a marketer, lead generation is a critical part of your job, but how do you do it and what are the channels you should be pursuing? In an ideal world, marketers would be generating 80% of sales' leads and delivering them warm. Here are some tips to get you starting with thinking about generating high quality leads for sales:

  • Create throught leadership content to drive awareness and engagement
  • Make sure your website is created with lead generation in mind
  • Use forms on your site and and make sure they are synced to your marketing automation tool
  • Engage in lead generation activities like social media, paid email programs, content syndication, online advertising, PPC and SEO, event marketing, direct mail, and more
  • Make sure you are nurturing your leads through your sales funnel so that even cold leads eventually turn warm

Captora can help you determine what content you should create in your lead generation programs, in addition to helping you to scale and automate your lead generation campaigns. Download out ebook to learn how to create content that generates leads for sales.

Download the Content Growth eBook