How To Drive Web Traffic
Marketers are responsible of driving traffic to your website. Being able to increase web traffic is critical in marketing, however marketers need to ensure that their website is being visited by the right people. Just because buyers are landing on your page it doesn't mean you will capture revenue or grow your pipeline. Driving relevant web traffic is a complex process. One of the most efficient ways to drive traffic is by creating relevant content. Since buyers have changed the buying process, marketers need to create content that informs and educates buyers about their product and service. The challenge that many marketers are facing is creating valuable content to reach the right people in efforts of driving traffic.
Driving traffic is a important, but obtaining relevant traffic is the best way to start seeing conversions to your website. Marketers are spending millions of dollars in efforts of increasing web traffic, but end up missing out on revenue because visitors aren’t converting. Marketers need a system that will guarantee they are creating content that will reach their target audience and increase conversions.
Captora helps marketers drive relevant traffic to their website. By optimizing top-of-funnel marketing, Captora enables marketers to reach thousands of new buyers who aren’t within their CRM system. With Captora marketers can:
- Identify, create, and optimize targeted campaigns that reach and engage new buyers
- Review, edit and launch thousands of new campaigns
- Automatically test and edit campaigns
Now marketers can feel confident in creating content that will not only drive traffic, but increase conversions as well. Captora’s robust system leverages your content ecosystem to ensure you are reaching the right people with the right content.
Digital Marketing Acceleration Video