How To Do Content Marketing
Content can often be a guessing game, how can you ensure it helps fuel your growth? According to Altimeter Group 70% of marketers say they lack a consistent content strategy, This leaves a lot of room for marketers to write content that doesn't get seen or that isn't related to what buyers are looking for.
In order to be effective at content marketing you need to:
- Create your content strategy and staff your team
- Think about and produce content for demand generation
- Promote your content to give you the biggest bang for your buck
Captora helps marketers do content marketing more effectively by giving them real time competitor intelligence, help launch and optimize hundreds of organic and paid campaigns that are targeted to the right people, and reporting across the funnel to see what content is engaging buyers at what stage.
Download our Ebook to lean more about doing content marketing that fuels growth.
Download the Content Growth eBook