How To Create A Content Strategy

Marketers know that content is king. But creating content can be too much guesswork. What are your top content priorities? How are you leveraging the content you already have? How are you generating leads with your content? This is why it's critical to create a content strategy, and here is how!

  1. Identify business objectives
  2. Create buyer personas
  3. Know what keywords to go after
  4. Map Content to your sales funnel
  5. Start creating content

Captora helps marketers know what keywords and campaigns to go after based on buyer and competitive intelligence. Now, you can create content at scale based on data, not guesswork.

Download our ebook to learn how to create your content marketing strategy, how to produce content for demand generation, and how to promote your content for lead generation.

Download the Content Growth eBook