How To Calculate Acquisition Cost
It is important for marketers to calculate acquisition cost in order to work out ROI of their inbound marketing campaigns. One important metric for inbound marketing is customer acquisition cost (CAC). CAC is amount of money you spend to acquire a new customer.
Clearly the cost per quality lead goes down when we scale organic marketing campaigns' reach with relatively small incremental investments. But the problem until now has been that the scaling process has been manual and we don't have the resources to grow organic campaigns effectively. Nor do we have the people to optimize our visitor-to-lead conversion rates.
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Digital Marketing Acceleration Video