How To Be A Great Content Marketer

Today, there are a plethora of practices you can execute to learn how to be a great content marketers. The world of modern marketing is a face-paced, dynamic and competitive environment leaving marketers with a "survival of the fittest" attitude. To remain at the top of the food chain, creation and heavy promotion of hyper-customized content is a necessity.

Here are some tips to being an Alpha-Marketer

  • A well-documented strategy that matches your goals in comparison to the success of your campaigns.
  • Marketers should be aware that Google prefers a landing page over a generic homesite and content relevancy as opposed to a list of keywords.
  • Your content should establish you as a a trustworthy and credible thought leader.
  • Because today is so engagement-oriented, landing pages are a modern marketers must. Landing Pages are conducive engagement if they have compelling and personal content.
  • Assets, titles, CTA's and formatting may cater to your target audience or fail miserably. A/B testing with your campaigns may be the only way to tell. In fact, using accurate targeting and testing methods will increase conversion rates.

Captora: a revolutionary marketing acceleration platform helping marketers evolve and adapt to the challenges of modern marketing. Companies including Marketo & Docusign leverage Captora to develop hyper-targeted landing pages and engage with potential buyers before competitors. See how Captora can help you reach your content marketing potential with our free eBook.

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