Growth Marketing Cmo

Every company has a head of marketing that drives demand gen, market visibility, and strategy. But what differentiates the growth marketing CMO? What do they do differently?

Growth marketers by definition are metrics-driven marketers, who constantly A/B test to continue honing efficiency and maximize campaign potential. The CMO who builds this team takes this passion for high performance to another level, identifying the right KPIs to measure success and building a team whose values reflect their own.

Get some more insight into the mind of a growth marketing-oriented CMO - and the priorities they should focus on to accelerate pipeline - in this free eBook.