Great Content Marketers
With an increasing number of companies turning to content marketers, more and more noise is being created. In fact according to Content Marketing Institute 73% of B2B marketers are producing more content than they did a year ago. Yes, content is king, but not all content is great content.
Here is how you can become a great content marketer:
- Understand what your buyers are looking for and where buyer demand exists
- Benchmark against competitors
- Identify existing opportunities as well as new opportunities
- Get data for campaign performance- what is working vs what isn’t
- Create content that is valuable and engaging
- Create interactive content
Most content solutions do not have those features, thus your messaging gets lose in the noise. Captora is the solution to help marketers become great content marketers by automatically creating data-driven content campaigns across multiple channels to engage and capture buyers. With Captora marketers can ensure that they have all the features listed to become a great content marketer.
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