Direct Marketing Statistics
Direct marketing is referred to as a channel-agnostic form of advertising which allows businesses to communicate straight to the customer. Couldn't a case be made that search is a vital role in communicating directly to your potential customer? Here's a great example of a direct marketing statistic on search marketing:
"93% of online experiences begin with a search engine and search is the #1 driver of traffic to content sites, beating social media by over 300%"
Captora is revolutionizing digital marketing by allowing you to align the content you already have, put your existing content is context to drive lead generation with pools of net new leads through paid, organic and social channels.
To learn more on how companies are generating millions of dollars in marketing generated pipeline, justifying direct marketing statistics on the importance of search, view the Captora demo video here for a typical day in the life within our digital marketing acceleration platform..
Digital Marketing Acceleration Video