Digital Marketing Vs Social Media Marketing
Digital Marketing and Social Media Marketing: Definitions
In the new era of engagement marketing, modern marketers need to utilize all the tools at their disposal to identify and capture net new leads. This starts by understanding the difference between digital marketing and social media marketing and how the two work together.
- Digital marketing as an umbrella term used to encompass all marketing efforts used to build awareness and increase engagement on digital platforms. Including: blogging, email marketing, web marketing, SEO, SEM, mobile marketing, online banners and social media marketing.
- Social media marketing is the latest addition in digital marketing and includes promoting messages and engaging on Facebook, Linkedin, Pinterest, Instagram, Twitter, Google+, Snapchat and Tumblr.
- While the two encompass different components, it needs to be clear that social media marketing is a part of digital marketing. However, while digital marketing will include promoting across multiple channels, social media marketing is limited to internet based social media platforms.
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