Digital Marketing Strategy Framework

It's no secret most people are self educating themselves before entering into any sort of buying decision, which is why the framework for digital marketing strategy is so critical. The first step is to identify guidelines to follow. Below are 5 guidelines we've identified to form a solid foundation as you create your digital marketing strategy framework:

  • Goals
  • Plan
  • Technology Stack (Action)
  • Collaboration
  • Optimize & Measure Success

What are our overall goals we need to accomplish, what's our plan to achieve those goals, what technology can we invest to help scale our efforts across the board, how can we ensure our team is on the same page, and how do we make sure our efforts are showing results?

As you can imagine, there's a lot to consider here. What if there was a technology platform that could help align the content you already have, to drive lead generation across your paid, organic and social channels? A Digital Marketing Platform that could help plan your strategy, allow you to take action, and effectively measure success by allowing you to continuously optimize all in one place? Captora can help.

For more information, please download Captora's Modern Marketers eBook on developing your Digital Marketing Strategy Framework.

Download the Modern Marketer's eBook