Digital Marketing Strategy

TV ads and digital banners are being ignored by the masses as today's buyers can easily tune out the noise in preference of their preferred channels. Buyers are relying on social media and search engines to self-educate themselves on solutions and self-navigate themselves through the buyer journey. "Buyers go through about 57% of the buyers journey before they talk to sales." (Executive Board)

As traditional marketing methods continue to prove to be ineffective, marketing is under more pressure to generate new business and engage potential customers. Here are three tips to improve your digital marketing strategy and reach buyers before your competition

  • Content Marketing - Content marketing is the tactic of promoting customized content across paid, organic and social channels in order to attract and engage a target audience. According to DemandMetric, content marketing generates 3x as many leads as traditional marketing while at the same time costing 62% less. .
  • Social Media - Social media has become a major channel of content digestion, as almost 72% of all internet users are present on a social media channel. (Jeff Bullas) Social media allows companies to raise brand awareness and generate leads as they interact with fans and followers.
  • Landing Pages for SEO - As Google continues to make changes to provide its users with personalized content, landing pages are a marketers best friend. Landing pages aim to convert website visitors into qualified leads by capturing their information in exchange for a piece of content or a valuable offer.

Captora is a digital marketing platform that allows marketers to leverage competitive intelligence, buyer intent signals and their own content to identify content gaps and missed opportunities. Then Captora allows you to use these insights to create hundreds of landing pages. See how you can accelerate pipeline across multiple channels and capture new buyers before the competition!


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