Digital Marketing Ideas

Digital marketing is new and it can embrace lots of innovations and changes. Every single day, new tools are introduces to help marketers become more successful in their digital marketing endeavors. However, there are 3 ideas that are could benefit just about every business in 2016.

1. Location Based Marketing

With all the technological advances and growth of smart phones, it’s no surprise that we can now utilize location-based marketing and it can be pretty powerful.

2. Retargeting

Consumers abandon shopping carts for a variety of reasons such as: website loading too slowly, there was not shipping info, they ran out of time, etc. Regardless of the reason, implementing a retargeting program can bring them back to you.

3.Email Marketing

As a consumer, you either love it or hate it. As a small business marketer, however, email tracking offers the highest return on investment. The way you stand above the rest is be taking the time to understand your subscribers, and to deliver the content they want, when they want it.

Check out this modern marketing eBook for further insight on how Captora can help you create hyper-targeted organic and paid campaigns geared towards your prospective audience!

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