Digital Marketing For B2b

The current state of B2B digital marketing is a fast paced, highly competitive landscape. New technologies, tactics and reports are constantly changing. So, marketers not only need to be aware of the latest and greatest trends in order to not only keep up with the changes, but also to stay ahead of the competition.

Here are 5 must know B2B digital marketing stats:

  1. "Buyers can be 60% to 90% through the buyer journey before they contact sales." (Forrester )
  2. "Content marketing generates 3 times as many leads as traditional marketing methods," (HubSpot)
  3. "Organic search leads have a 14.6% close rate." (Sensible Marketing)
  4. "67% of users are likely to purchase products or solutions from companies they follow on Twitter." (ContentPlus)
  5. "Personalized CTA's have a 42% higher conversion rate than non-personalized CTA's" (Uberflip)

In order to keep up with the ever changing digital marketing landscape marketers need to leverage technology. Captora is a B2B digital marketing solution that is helping companies leverage their content to identify anonymous buyers and fuel their marketing automation solution with net new leads. Find out how Captora is helping digital marketers scale their marketing campaigns and beat pipeline goals.

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