Digital Marketing Definition

Digital marketing is about reaching out to consumers using digital channels such as internet, mobile phones and social media. The goal is to promote a brand by using different digital means.

Digital marketing centers around the Internet which can be used both to push a message to someone like email to introduce a brand as well to “pull” content serving a banner advertisement. Digital marketing, therefore, can be thought of as the combination of push and pull Internet technologies to execute marketing campaigns.

Because it is digital, a reporting engine can be integrated within a campaign to gather data that shows how the campaign is performing, such as what is being viewed, how often, how long, as well as other actions such as responses rates and purchases made. Depending on how the digital market is implemented it can generate different data that can be analyzed.

Digital Marketing is new and has lots of room for innovations. Innovations such as targeting right consumers depending on their location, time, lifestyle and other. The ultimate goal is to show right brand to right people.


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