Digital Marketing Analytics
To ensure your strategy is successful, use digital marketing analytics to measure the performance and impact of your campaigns.
With organic search constituting 64% of your web traffic, you need to identify where your teams need to focus more— and less—and where to allocate your budget. With each campaign executed on, you should know the detailed performance of all facets:
- Traffic to your landing page
- Qualified leads
- CPL (cost per lead)
Captora's real-time intelligent reporting analyzes and measures the success of your campaigns several different ways, moving beyond the traditional sales impact to consider content performance through different campaign channels.
Find out more by downloading our eBook!
Download the Modern Marketer's eBook