Demand Generation Services
Demand generation is a critical aspect of modern digital marketing. It fuses together all inbound and outbound marketing activities that create brand awareness and generate demand for a company's products or services. In order to reach new audiences, promote features, and build customer relationships, you need effective demand generation services. Here are some demand generation Solutions as a Service that will help maximize your strategy.
- Social Media Management Dashboard's - Solutions such as Hootsuite, allow companies to manage all of their social media efforts (across Facebook, Twitter, Linkedin, etc.) from one dashboard. Furthermore, it provides companies with the ability to understand how their audience is engaging with them by providing real-time reporting on all of your social media activities. .
- Full service marketing agencies, such as Spear Marketing, provide consultation and implementation on marketing strategies from demand generation to lead scoring. If you are unsure how to get the ball rolling on your demand generation strategy, you may want to contact a full service marketing agency.
- Marketing Automation - Not all inquiries are qualified leads, and not all website visitors who downloaded your white paper need to be contacted by sales. This is why marketing automation is paramount. Solutions such as Marketo, give companies the ability to score and nurture leads and provide them with relevant content as they navigate through the buyer journey.
- Captora is a digital marketing solution that indexes your's and your competitors content to identify and rank significant demand phrases (two word search terms). Then Captora performs mock searches to identify how buyers are actively searching around these keywords. Finally, Captora allows you to build hundreds to thousands of digital marketing campaigns around these partiuclar demand phrases and buyer intent signals. Now you can find potential buyers before the competition and build relationships with prospects by providing them with the valuable content they are looking for.
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