Demand Generation and Marketing Automation

Demand generation is a process that creates demand for your product or service. In order to run an effective demand generation campaign, marketers must respond to each potential buyer with valuable content marketing that can help create product demand. Demand generation marketers use marketing automation systems to reach potential buyers. In order to reach those potential buyers, you need a marketing automation system that allows you to create content that is relevant to your target audience. Marketing automation platforms are effective in helping marketers reach their buyers across multiple channels such as email, social media, websites.

Marketing automation systems such as Marketo, Salesforce, and Eloqua are effective tools that enable marketers to nurture leads who are in their CRM database. However, these marketing automation systems don’t focus on growing new prospective buyers. By reaching new buyers, marketers can increase pipeline growth dramatically. Captora takes marketing automation a step further by focusing on top-of-funnel marketing to drive awareness for new potential buyers.

Captora's patent technology leverages your content ecosystem to reach thousands of new buyers and optimizes your demand generation process. By automatically creating hundreds of campaigns from keywords your buyers are searching, Captora allows you to produce content that is relevant to responding to demand for your product. Now you can drive more leads and foster relationships that will allow you to create loyal customers for your company.

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