Demand Generation Funnel
Demand generation is a crucial aspect of modern marketing. It combines all inbound and outbound strategies used to raise brand awareness and drive demand for a company's solutions or services. In order to run an effective demand generation campaign, marketers must respond to each potential buyer with valuable content that can help create product demand.
Captora is the ToFu solution that helps these deman gen managers grow their pipeline without increasing headcount or advertising spend. With Captora, a marketing team can launch and optimize one-to-one campaigns at scale, delivering optimal content to maximize conversions, and then speed high-quality leads through the funnel. Watch this video to learn how!
Digital Marketing Acceleration Video