Demand Generation Campaigns

Demand generation is a mix of outbound and inbound marketing activities that create brand awareness and drive demand for your service or product. The primary demand gen goal is to increase brand awareness and increase your position on SEO and PPC channels to increase visibility - and ultimately drive leads into the pipeline. Demand generation can empower your company to tap new markets, promote new products and build customer relationships throughout the buyer journey.

Adopting new technologies is a key component of developing a scalable demand gen program that can adapt to the changing search engine landscape. Captora was purpose-built to help companies target and launch high-performing campaigns at scale and intelligently optimize cross-channel campaign portfolios. Learn more about which marketing technologies will help improve demand gen program in this eBook.

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