Definition Of Top Of The Funnel
Top of the funnel includes all inbound efforts such as, email, social media, blog posts, SEO, traffic, paid advertising, white papers, free trials etc. The top of the funnel helps to attract prospects, leads, contacts into the funnel to then close these people as customers. With the buyers conducting more and more of their own searches, it is all the more imperative to ensure that your content is out there and on par with what the users are looking for.
Captora’s digital marketing acceleration platform is the leading top-of-funnel marketing solution, With Captora you can:
- Identify key search terms that your users are searching for
- Find new ways to reach your buyers via organic search and long-tail keywords
- Create quality content to engage users and convert them to leads
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