Definition Of SEO Search Engine Optimization

Search Engine Optimization (SEO) has been very popular in marketing. Marketers want to drive more traffic to their site in hopes of generating more leads and driving conversions. In order to achieve that, marketers need their websites to rank high in search engine results. SEO is the process of ensuring the content on your website is relevant to search engine keywords so that your website ranks higher when a buyer searches for those keywords. However, search engines are always changing their algorithms to hide query data thus marketers don’t have insight into which keywords will increase their ranking. The goal of SEO is to reach more buyers, but there are more effective ways to reach these goals.

Content is king. Buyers are constantly using search engines to search for a solution to their problem or even for information in general. As a marketer, you need to create content to engage and educate buyers on your product or service offerings. However, most of the content that is created doesn’t drive results and isn’t seen by buyers. If marketers can have a way to ensure they are reaching potential buyers with the right content, they will be able to achieve their goals without relying on search engine algorithms.

Captora gives marketers a way to increase traffic, generate more leads, and drive conversions by creating campaigns that will drive results. Captora aggregates demand signals from potential buyers, then defines and creates new inbound marketing campaigns that leverages existing content across search, advertising, and social channels. Then it automatically leverages advanced testing techniques to drive continuous improvement of new campaign performance, ranking, and quality. With Captora marketers have insight into competitor activity, buyer intent, and existing opportunities to drive optimal results.

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