Define Thought Leadership
What makes someone a thought leader? The term is thrown around alot, but if you stop and think about who you consider a true thought leader, the list is probably fairly short. Thought leaders are experts in their field, present original, innovative ideas, and can back up their statements with industry experience.
At Captora, we put alot of consideration into developing thought leadership content that helps our customers optimize their campaigns and take the success of their marketing program to the next level. Our extensive technology depth and deep domain expertise combined with market intelligence, data science, and best practices deliver optimal ToFu results - at scale.
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