Define Demand Generation

Demand generation is the practice of combining all inbound and outbound marketing activities that increase brand awareness, drive demand and tap into new markets and audiences. Proactive demand generation allows marketers to reach new markets, promote new features, increase brand awareness, increase SEO and PPC positioning and create interest in your services or product. These goals should be top-of-mind for marketers in every discipline, which is why marketing managers often have a background in demand gen.

Captora will help take your demand gen program to the next level by identifying and prioritizing new content and conversion opportunities across channels. Once you've identified new opportunities, Captora makes it easy build, launch, and continually optimize new campaigns. We've had customers triple their campaign production numbers with no extra head count - and the ROI of those campaigns increase exponentially.

Learn more about developing a powerful demand gen program in 'The Modern Marketer's eBook'.

Download the Modern Marketer's eBook